This 1975 button with the slogan “Women Unite – March on May 10, 1975” was created for the May 10th demonstration organized by a broad coalition of women’s liberation organizations in Toronto as a response to the Canadian government’s superficial International Women’s Year campaign. The button symbolized the unity of over 90 groups, including feminist organizations, labor unions, and political parties, who came together to demand concrete action on key issues like equal pay, universal childcare, equal rights in marriage and property law, safe birth control, the decriminalization of abortion, and the freedom of Dr. Henry Morgentaler. The march, the largest demonstration by women in Canada at the time, was a direct challenge to the government’s empty rhetoric, aiming to highlight the growing disconnect between official promises and the real needs of women. The march reflected the anger and determination of women who demanded action, not just symbolic gestures, to end sexism and oppression.