This sticker is from the Canadian government’s “Why Not?” campaign during International Women’s Year in 1975. The sticker features a bold red circular design with white text reading “WHY NOT!”, with the “O” stylized as the Venus symbol, representing women’s rights. The outer ring includes the phrases “1975” and “INTERNATIONAL WOMEN’S YEAR.” The “Why Not” campaign and slogan was used to promote gender equality and challenge discrimination in careers, leadership, and society.