This poster was created in the early 1990s for the Ontario Women’s Directorate as part of its “Job Opportunities for Women” campaign, which promoted women’s participation in non-traditional occupations. The poster highlights Carol Bee, a trucker, and the design features a column of white text on a navy background, paired with a photo of Carol and her truck.  

Graphic design is by Joss Maclennan. The poster is one of a number in the Rise Up archival collection by Joss Maclennan. Copyright is held by the artist and the poster is shared here with Joss Maclennan’s permission.