This poster was created for the Ontario Women’s Directorate as part of a public campaign encouraging women to pursue careers in non-traditional occupations. It features Celeste Mayers, a carpenter, photographed sitting on wooden bleachers under a striped tent, holding a hard hat and smiling confidently. The warm lighting and casual pose emphasize both strength and approachability, challenging gender stereotypes about manual labor. The left panel includes the slogan “Celeste Levels with You” in bold orange text, along with Celeste’s testimonial: she speaks about the security, pride, and family balance that her work as a carpenter provides. The accompanying paragraph highlights the growing number of women entering skilled trades and invites readers to learn about training and apprenticeship programs. Graphic design is by Joss Maclennan; photograph is by Debra Friedman.

The poster is one of a number in the Rise Up archival collection by Joss Maclennan. Copyright is held by the artist and the poster is shared here with Joss Maclennan’s permission.