This poster was one of several developed for the Canadian government’s “Why Not?” campaign during International Women’s Year in 1975. It advocates for recognizing the vital contributions of housewives and mothers, declaring that they “should be heard.” A central image of a mother with her children reinforces the message, while the text highlights the demanding, multi-skilled nature of homemaking and the critical role women play in society. It urges housewives to take their rightful place in shaping laws, education, and the economy and encourages participation in the campaign by requesting more information and ordering . “WHY NOT?” button, and posters.