This poster was one of several developed for the Canadian government’s “Why Not?” campaign during International Women’s Year in 1975. It declares that equality is “not a slogan, it’s an attitude” and urges women to challenge discrimination and demand opportunities in careers and leadership. Featuring a group of diverse women, the text highlights continuing barriers facing women despite anti-discrimination laws and it calls for rejecting outdated prejudices. The campaign encourages women to ask “Why not?” when denied equality and encourages participation in the campaign by requesting more information and ordering “WHY NOT?” button, and posters.