This poster was created for the Ontario Women’s Directorate as part of a public awareness campaign promoting job opportunities for women in non-traditional occupations. It features Meenu Sikand, a computer programmer analyst, photographed in her office surrounded by printouts and computer equipment. The design pairs a bold red palette with vertical text introducing Meenu and highlighting her words about logic, control, and gender equality in programming. The accompanying text underscores women’s growing presence in technical and analytical professions, emphasizing that skill and results—not gender—define professional success. Graphic design is by Joss Maclennan; photograph is by an unknown photographer.

The poster is one of a number in the Rise Up archival collection by Joss Maclennan. Copyright is held by the artist and the poster is shared here with Joss Maclennan’s permission.