This poster was one of several developed for the Canadian government’s “Why Not?” campaign during International Women’s Year in 1975. The poster challenges gender biases in career choices, asking why most parents don’t encourage their daughters to become doctors, lawyers, or politicians. An image of a young girl in the centre emphasizes untapped potential, while the text highlights societal barriers and the low level of representation of women in professional roles. It urges change by questioning assumptions about women’s abilities and encourages participation in the campaign by requesting more information and ordering “WHY NOT?” button, and posters.