This poster was created in the early 1990s for the Ontario Women’s Directorate as part of its “Job Opportunities for Women” campaign, which promoted women’s participation in non-traditional occupations during the early 90s. It features Rachel Prudhomme, a professional mining engineer and business owner, highlighting her success in the male-dominated field of mining. The design combines a portrait of Prudhomme in a red suit and safety helmet within an industrial setting, paired with bold typographic storytelling that emphasizes empowerment and perseverance. Graphic design and illustration is by Joss Maclennan; photograph is by Debra Friedman.

The poster is one of a number in the Rise Up archival collection by Joss Maclennan. Copyright is held by the artist and the poster is shared here with Joss Maclennan’s permission.