This poster was one of several developed for the Canadian government’s “Why Not?” campaign during International Women’s Year in 1975 It highlights the gender wage gap, showing that women graduates earn significantly less than men with the same qualifications. The poster challenges societal norms that steer girls into lower-paying fields and questions why married women earn less than their husbands. It calls for breaking down barriers of prejudice and urges people to ask “Why not?” when faced with inequality. It encourages participation in the campaign by requesting more information and ordering “WHY NOT?” buttons and posters.